Business plans have both external and internal value. Internally, business planning both focuses your team and increases the likelihood that your time and resources are invested on the best opportunity. Externally, a business plan helps you obtain financing, and enables you to demonstrate to potential customers and collaborators that you can deliver. The purpose of this workshop is to introduce you to a highly effective business planning process, to begin the process of developing a mind map, and evaluating the potential of various commercialization strategies.
