Licensing: Developing a Licensing Package
1 day seminar
Jenny C. Servo, Ph.D. and others
Finding a good licensee, presenting your case, and negotiating a solid agreement take appropriate time, effort, and preparation. This workshop is intended for companies that consider licensing to be the strategy of choice. Topics covered include: how to be a good licensor, methods for determining the best licensees, how to obtain benchmarks, how to value what you are bringing to the table, steps in the negotiation process, concepts that you should understand, and how to prepare a licensing package.