A Commercial Potential Assessment (CPA) is are report independently prepared by a Dawnbreaker team consisting of a business coach and a market researcher. Primary and secondary market research are conducted in order to affirm or refute the customer's interest in a specific product. The market is sized, a competitive analysis conducted, and strategies recommended for bringing the product to market. Recommendations are made regarding IP protection, potential partners/investors, market entry, and commercialization strategies.
The CPA can be offered as a Phase I or II intervention for agencies or for private clients.