Having the right information at the right time can save you hours of effort. Small businesses have limited time to engage in sales. Lost revenue resulting from pursuing weak, rather than rich opportunities can have a profound and negative effect on your company. Market research can save you time and resources. Our Commercial Potential Assessment provides insight into a particular market you are considering entering. The Transition Information Packet is focused on DoD or NASA opportunities and emphasizes potential sources of government financing while the Licensee Analysis can help you evaluate potential licensees. If you are uncertain regarding the market opportunity you should pursue, Dawnbreaker's market research department can help.
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Commercial Potential Assessment (CPA)®A Commercial Potential Assessment provides a client with recommendations regarding strategies for market entry, intellectual property protection, and partnering relative to a particular technology. In preparation of the report, primary market research is conducted with industry experts, potential customers and/or end users to gauge interest in a the product concept. Secondary market research provides information on the dynamics of the industry, market niche, and competitors. |
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Transition Information Packet (TIP)®This TIP is designed for companies working within either the DoD or NASA environment. Using a platform-centric approach, the TIP provides information on strategic documents, requirements, tests and evaluation, budgets, and Points of Contact. |
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Licensee Analysis (LicA)™The Licensee Analysis report describes the strategies potential licensees are using for growth, provides insight into their overall corporate strategy and highlights their strengths and weaknesses. Gain insight into their history with respect to licensing, acquisition, and divestiture, and examine how your technology fits in with their corporate strategy. |
Market research can take many different forms depending upon the needs of the client. We conduct customized primary and secondary market research to address the unique needs you may have for information.
