Webinar Library

Webinar Library

Dawnbreaker provides hundreds of webinars every year within our agency programs. In 2019 we are pleased to make many of our finest webinars freely available to view for anyone who would like to learn about these topics.

The Prime Contractor series provides you with the opportunity to learn directly from representatives of some of the world’s largest government contractors . Learn about their interests and how to develop a relationship with them.

The Commercialization series steps you through many of the important considerations that must be made when looking to commercialize an advanced technology, product, or service.

Please enjoy the library of past webinars below.

Upcoming Webinars

Developing Marketing & Sales Plans Webinar

Presented by: Lyn Barnett


Tuesday, February 23, 2021


To commercialize an SBIR-funded technology, every company ultimately needs to make sales and develop marketing plans to support their sales objectives. In this webinar, learn how to develop meaningful content about your company, technology or product and how to leverage your messaging across various social media platforms – all on a shoe string budget.

Registration is necessary to this free webinar.

Equity Investment Webinar

Presented by: Kevin Robbins


Tuesday, February 9, 2021


Kevin Robbins, of Blue Delta Capital Partners, will be presenting a webinar on equity investment.

Webinar Library Archive

Dawnbreaker hosts MarketsandMarkets Presentation on COVID-19 Impact on Industrial and Government Sectors

Dawnbreaker provides commercialization services for advanced technology firms participating in the Small Business Innovation Research (SBIR) program. An integral part of these services is market research which integrates information from many sources, including subscription databases. MarketsandMarkets (MnM), an internationally recognized market research firm, focused on revenue growth decisions, and a long standing Dawnbreaker partner has recently released a series of reports focused on the impact of COVID-19 on the near-term growth of various markets.


Postponed until July
New Date TBD


In the first of a series of webinars that Dawnbreaker will host, MnM will provide insight into the impact of COVID-19 on the 5G Infrastructure Market.  Companies conducting research on Information Technologies, Internet of Things, Software Architecture, Industrial Automation, Digital Health, and Smart Cities will find this presentation valuable. Participation is free and is limited to the first 100 registrants. Don’t miss this opportunity which will provide you with insight into changes in the supply chain and new business strategies being undertaken by major players. This information may impact your commercialization strategies.

How does a small business align with some of the biggest names in defense contracting? Where would one even begin? This webinar series was designed to address many of the common questions involved with partnering with a prime contractor. Many large corporations, including Lockheed Martin, Raytheon and BAE Systems, seek out small technology firms with which to work. These small businesses bring fresh new ideas and coveted technologies to larger platforms. The trick is just knowing where to begin. Please join our line-up of guest hosts, who all aim to answer the questions of the small business related to partnering with primes.


11:00 – 11:30 am EST


How to do Business with BAE Systems

Michael McComas, SBIR Liaison
BAE Systems Electronic Systems

BAE Systems is the third largest defense contractor in the world, generating approximately 23.6 billion a year in government contracts. BAE Systems’ Electronic Systems sector is leading the way for Small Business Innovation Research (SBIR) outreach for the company. As part of its All-Source Innovation initiative, BAE actively sources SBIR technology to complement its internal and collaborative R&D efforts. BAE works with companies in the early stages of the SBIR effort to ensure the transition path into its product base is well defined and structured for successful implementation in Phase III. Please join Michael McComas from BAE Systems’ SBIR Liaison Innovation Center to learn more about partnering with this dynamic defense prime contractor.

11:00am – 12:00pm EST

How to do Business with Lockheed Martin

Craig Owens, Corporate Tech Lead & Aero Program Mgr
Small Business Innovation Research – SBIR
Lockheed Martin Aeronautics

Lockheed Martin is the largest defense prime contractor in the world, generating approximately $43.5 billion a year in government contracts. Lockheed Martin engages with small businesses through the Federal Government’s SBIR/STTR Program to assist small businesses in the development of novel and innovative technologies to bring these emerging technologies to the company’s products and services. Lockheed Martin leverages federal agency R&D funding to assist with the advancement of innovative technologies that align to current and future program needs. The transition of technologies into programs of record ultimately can drive affordability into legacy and emerging programs and helps bridge the technology gap between current technologies and future innovation. Please join Craig Owens as he discusses best practices and how to align with Lockheed Martin.


3:00pm – 4:00pm EST


Commercialization Strategies – Jenny C. Servo, Ph.D.

Without a well developed commercialization strategy and the resources needed to implement it, your technology is unlikely to make it to the marketplace. Learn how your corporate mission and vision help frame the strategy(ies) that you decide to pursue. Learn what it takes to implement the strategy of your choice and how to commercialize a rich technology platform.

3:00pm – 4:00pm EST

Talking to potential customers – Jenny C. Servo, Ph.D

OK, I get it…I need to affirm that my target customer really wants what I’m developing – but how do I do that? I hate to talk to people on the phone. I’m apprehensive about sharing my concept – so what do I do? Come to this webinar and learn some techniques that will help you affirm-form, fit, function and price

3:00pm – 4:00pm EST

Other Transaction Authority – Where do I Begin? – Tim Greeff, CEO of NSTXL

Those who regularly do business with the federal government know all too well the hurdles involved with traditional procurement practices. Other Transaction Authority (OTA) refers to a method of expedited procedures that enable the Department of Defense and several other agencies to acquire technologies from eligible small businesses, without the constraints of traditional contracts. But where does one begin on this brand new journey away from the FAR system? Tim Greeff, CEO of NSTXL, is an expert on OTAs and routinely works with small businesses to connect them to larger opportunities. In this webinar, he will answer common questions on OTAs, discuss the pros and cons, and guide the small business through the necessary steps to be considered for an OTA. We hope you join us!

3:00pm – 4:00pm EST

Market Build Up and Revenue Projections – Chris Kaufman, Ph.D

This webinar covers how to use the market build up method to establish your niche market opportunity and make 5-year revenue projections using an example technology and publicly available information. This information is helpful for new firms trying to get a first stab at the opportunity for a technology as well as established firms interested in learning a new method for estimating revenues and estimating niche market size.

3:00pm – 4:00pm EST

Product Cost Analysis – Lyn Barnett

Do you want to maximize your future product revenue or licensing royalties?  Analyzing product costs should begin early in the concept and design phase of product development but should not be just a “back of the envelope” estimate.  This webinar will provide the tools and resources to enable you to begin an iterative process for understanding all of your costs and accurately estimating your cost of goods for your financial analyses and future success.

3:00pm – 4:00pm EST

Valuation Strategies – Chris Kaufman, Ph.D.

How much is your company worth? How often have you asked yourself that question? This webinar, presented by Dr. Christopher Kaufman, will introduce different methods that are commonly used to value a company’s worth and discusses them both from the buyer and seller’s perspective.

3:00pm – 4:00pm EST

Raising Equity Investments – Pete Hunt, MBA

If you are looking for an overview of the spectrum of equity investment options for small businesses, this webinar is for you. Learn about the criteria investors use to evaluate investments, the due diligence processas well as crowd funding and other potential resources